Nelson, New Zealand -- 08/18/15 – -Pic’s Really Good Peanut Butter
(http://picspeanutbutter.com/), New Zealand's #1 selling peanut butter brand, announces its
launch in the United States.
Pic’s, based in sunny New Zealand, imports the finest quality Hi-Oleic peanuts from Kingaroy,
Australia, roasts, grinds and seals them within minutes, ensuring a signature fresh roasted taste.
The high quality of the product is due to the use of freshly roasted peanuts, the fresher staying
power of the hi-oleic nut and the expert crafting during production. The healthy, full-flavored
peanut butter is all natural, gluten and sugar-free and made just how peanut butter should be - with
no additives and just a touch of Kiwi salt in the salted varieties. Pic’s award-winning peanut butter
is higher in the good monounsaturated oils and high in antioxidants, dietary fiber and good quality
protein. Before using, just give it a quick stir and enjoy Pic’s straight from the jar by the spoonful
with your favorite jelly or Pic’s favorite, with dates in front of the telly.
“All it takes is one taste to know that you have found the best peanut butter there is,” said Pic Picot,
Founder of Pic’s Really Good Peanut Butter. “I started Pic’s seven years ago at our local weekend
market and demand took off solely through word of mouth. Americans love their peanut butter
and once they get a taste, they’ll understand why Pic’s is the top choice Down Under.”
A premium staple in Kiwi kitchens, Pic’s has fans all over the globe and is used and recommended
by New Zealand’s top chefs. “Quite Simply the best peanut butter we have ever tasted” said New
Zealand’s leading food magazine Cuisine. Pic’s was also hailed a winner in a recent taste test by
food writers at The New Zealand Herald, Pic's peanuts are pre-roasted which gave them “the best
taste and texture, by far", according to journalist Catherine Gaffaney. Taster Gabrielle Feather said
the roasted buttery flavor had an ‘earthy’ taste, giving the peanut butter a five out of five. Pic’s even
has devotees among the celebrity crowd. Guitarist Billy Gibbons of the American rock band ZZ Top,
tried Pic's peanut butter during a trip to New Zealand and got hooked. Pic’s remains tight lipped on
other famous faces from around the world but will go as far to say leading kiwi athletes and
talented movie folk are amongst them. (maybe turn this into a quote instead we can use Billy).
Pic (AKA “Bruce”) Picot started producing his own peanut butter brand in 2007 by roasting and
crushing imported peanuts, and by leaving out the sugar and emulsifiers that are added to some
competing peanut butters. Peanut butter has certainly been a passion for Pic since boyhood lunches
of peanut butter and lettuce sandwiches in Auckland. Pic ran a sailing school in Nelson before
coming ashore to experiment making his own product in the home kitchen. Pic's passion includes
offering taste tests to passers-by wherever he can. For this activity he regularly takes to the road in
his distinctive Airstream fitted out as “The Big Toaster” for the “Peanut Butter on Toast” tour. Kids
love it.
To further their efforts as a responsible manufacturer, Pic’s jar and lid are designed to encourage
reuse rather than just recycling. They even have the Really Good Jar Exchange on their facebook
page.
Pic’s Really Good Peanut Butter is available online at http://picspeanutbutter.com/
(with shipping “cheap as chips” - $10 flat rate shipping for up to 4 jars shipped anywhere in the
U.S.). Pic’s is also available online at www.zingermans.com and at these stores: Oliver’s
(www.oliversmarket.com) in Northern CA, Chelsea Market Basket
(www.chelseamarketbasket.com) in New York, Bristol Farms stores (www.bristolfarms.com),
Vicente Foods (http://vicentefoods.com/), Los Olivos Grocery (http://www.losolivosgrocery.com/)
and Frazier Market stores (www.fraziermarket.com) in Southern California and Alon’s Bakery and
Market in Atlanta (www.alons.com).
About Pic’s Really Good Peanut Butter
Founded in 2007 by Pic Picot, New Zealand-based Pic’s Really Good Peanut Butter is New Zealand's
#1 selling peanut butter and is peanut butter worth eating. Made from the finest quality Hi-Oleic
peanuts from Australia that are fresh roasted and lovingly squashed in Nelson, Pic’s then quick
seals its peanut butter to preserve freshness and flavour. Pic’s is all-natural, is gluten and sugar
free and has no additives – simply peanuts and a trace of Kiwi salt, the unsalted version containing
100% peanuts. Pic’s Really Good Peanut Butter offers four varieties, Original (Crunchy), Original
(Crunchy, no salt), Smooth and Smooth (no salt). Suggested retail is $8.00 (380g, 13.4 oz. jar). A
1Kg, 35.27 oz. sized jar is also available in Original Crunchy or Smooth flavors at a recommended
retail of $14.00.
For more information on Pic’s Really Good Peanut Butter visit http://picspeanutbutter.com/.
Follow Pic’s Really Good Peanut Butter:
Facebook : Pics Peanut Butter
Twitter: @pics_pb
Instagram: @picspeanutbutter
Pinterest: picsrgpb
